One of the World's Most BRILLIANT Diamonds 


Traditional diamonds are cut with 58 angles, called "facets." However, Epic 101 diamonds are cut with 101 facets. Adding 43 additional facets at precisely the right angles, dramatically increases the light performance and beauty of these stones."Side-by-side with almost any other diamond, the Epic 101 WINS every time!"

Epic 101 Cut

"A diamond's BEAUTY is determined by it's CUT..."A diamond will reflect a very high proportion of the light which strikes its surface. This high luster is what gives diamonds their pleasing "sparkle." However, a certain amount of light fails to reflect back from the polished surface and this "loss" contributes to a reduction in the scintillation (or sparkle), and therefore the beauty, of the diamond.The quest for the perfect cut has went on for hundreds of years. Cutters have searched for the key to harnessing the light that enters the stone through its upper surface. Ideally, the light that penetrates the interior of the diamond should bounce from facet to facet until it is reflected back up through the top, producing maximum sparkle. Therefore, the amount of sparkle depends almost entirely on the diamond's cut.In the early 20th century, designers codified, in theory, the "ideal" proportions of the 58 faceted diamond,But Epic 101 has Revolutionized that!

A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

Epic 101 Light Performance/Sparkle

"Unfortunately, most diamonds are sold by weight, not by beauty."For generations, the accepted methods for evaluating diamonds were highly subjective, and created an "alphabet soup" of grading terms that failed to actually measure the physical characteristics that determine a diamond's beauty.Fortunately, new technologies now enable us to measure, in a clear, quantifiable way, the light performance characteristics that ultimately account for the true beauty of a diamond.High-tech technology like Gemprint takes a "fingerprint" of your diamond and also assesses the light performance.Every Epic 101 diamond comes with an official Gemprint Certification that tells you all about the superior light performance from your Epic 101 diamond!

The Master Cutter's Craft

"Only a TRUE artist can create an Epic 101."Make no mistake, modern diamond cutting is NOT simply about computers and math equations. The human element is critical. The skills of the men and women doing the cutting have an extremely profound impact on the finished diamond.Indeed, Epic 101's are cut only by the very best of the best, in many cases coming from artisan families who can count ancestors who were also diamond cutters going back many generations. Their painstaking devotion to obtaining the highest level of beauty in each diamond shows in the unmatched Light Performance they achieve in the actual finished gems that they produce.