At just nine years old, Todd Everett, now the owner of Everett Jewelry, started his first business—a lawn service. He cleverly asked for a lawnmower for Christmas instead of toys, which helped him get started. His dad taught him valuable lessons about doing quality work, charging fair prices, and earning good recommendations, which made his business successful. Later, when Todd worked at a jewelry store chain, he was frustrated by the limited and overpriced selection of rings that couldn’t be customized. He saw a better way to do things. Now, as the owner of his own store, Everett Jewelry offers unique, customizable diamond rings—a big change from the usual, cookie-cutter selections at the chain stores.