Our story so far
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Store Experience
Here's the problem with most jewelry stores:
- They carry inferior, poorly-cut diamonds.
- They have very limited selection.
- They're overpriced.
- They offer standard, good-for-nothing warranties
- (that don't cover the center stone!)
We do what's right for YOU
- Every diamond we carry is properly-proportioned and CUT for maximum sparkle regardless of its size.
- We display 10 times the selection of engagement rings than you'll find at any chain store (2,351 to be exact) and practically every style that exists.
- Priced 30% LESS than you'll pay online or at any chain store.
- The greatest warranty on the PLANET. Our free warranty covers your CENTER diamond as well, even if you lose it!
How we can afford to charge about 30% less
- We OWN all the jewelry we sell.
- We don't have to pay mall rent, pay mall dues, or pay corporate overhead.
- We don't have chain store jewelers' inventory quotas or pay high interest costs to maintain it.