Here's the problem with buy a ring with most jewelry stores.  First, most store only carry a limited selection of engagement rings and keep them locked behind a glass case.  Making you ask to see and try one on.  Second, they carry inferior, poorly-cut diamonds that do not sparkle and charge way more than they should.  Last, they make you purchase a warranty, because they do not believe their rings will last.  

The first thing you're going to notice when you walk into our store is there are thousands of engagement rings in wide open showcases. No stuffy salesperson guarding the cases. You can just reach in and try on as many as you like. You can even take them outside in the sun if you want! Once you find that ring you can't live without, we let you choose your perfect diamond to complete your ring. You ring will be special, because we make it just for you. It's is truly yours!